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About Us

We sat in your seat. So we built what was missing.

Foresite is the AI-native digital marketing partner that gives growth-stage eCommerce brands foresight, precision execution, and a growth engine that compounds over time.

We're AI at the core, not AI as an afterthought.

Foresite was built AI-native from day one. We call her Olivia — one intelligence layer that predicts before we deploy and optimizes every dollar across every channel, instead of guessing at it.

We engineer compounding. Nothing we learn gets lost.

Every test, every channel, every month of data feeds back into the same engine. Nothing is discarded at the end of a quarter — what we learn about your buyers keeps working for you, so the mix gets smarter and the returns build on themselves.

We look through the windshield, not the rearview.

A windshield, not a rearview mirror. We tell you where the next dollar should go and why, instead of handing you a report on what already happened.

We win when your margin does.

Transparent pricing, monthly contracts, and a fee tied to your outcomes. We're measured on the same scoreboard you are: ROAS, CAC, and profitable revenue.

We keep humans on the wheel.

Olivia executes. People decide. Operators set the strategy, the guardrails, and the call on what's worth doing, and you can see and change every one of them. The judgment is ours and yours; the scale is hers.

Olivia
Olivia · Active 24/7
Platform performance
Last 6 months
Blended ROAS
7.8x
Across all channels
Revenue
$10.4M
Attributed, unified
Ad cost
$1.3M
You control the budget
Revenue, compounding 6x in 18 months
Our Mission

The best growth engine shouldn't belong to the biggest spender.

The problem

Only big players with massive budgets can afford data scientists, unified analytics, and a real claim to AI. Smaller, innovative brands get left behind — not because they don't have a great product, but because they don't have access to the tools, people, and platforms designed for them and their stage of growth.

We're here to close that gap — so you don't just see what drives profitable revenue, you realize it, quickly, and can show your CEO and board exactly how.

Our Leaders

Operators, not account managers.

We've run businesses at every stage — from startup, to growth, to established. We've answered for every dollar we spent, planned the marketing, explained the ROI, and defended it in the room. We've built platforms that scale. We've had to be strategic and customer-first while shipping campaigns that had to drive revenue this quarter. We get it. We've been there.

Now we're taking that knowledge, the lumps and the successes, and melding it with AI to scale it for you. The judgment stays with the people who earned it. Olivia is how it reaches every dollar, every channel, every day.

Jonathan Shroyer
Jonathan Shroyer
CEO

I founded Foresite when I needed to scale Lindas.com. Using the AI stack I built, I got the results I needed: $2M to $11M in 18 months. I then made that stack available to other brands, who are seeing their own growth, and everything it learns there comes back for all of them.

LinkedIn
Christopher McLaughlin-Brooks
Christopher McLaughlin-Brooks
CDO

I have spent decades building systems that are secure, that scale, and that people actually find easy to use. I love technology and innovation, not for its own sake, but when it delivers real value to people and their businesses. Focusing on this AI platform, Olivia, has been fun, but it is the results that are the most rewarding.

Kendra Jackson
Kendra Jackson
CCO

I have a passion for customers and their businesses. I have had to answer for growth plans, budgets, and getting results, so I know what is riding on every dollar. It is a delight to work with Olivia and our customers on the ROI their emerging brands require.

Kim Johnston
Kim Johnston
Advisor

I have spent decades working with companies of every size, at every growth stage. I have seen the discrepancy first hand between what small companies can afford and what the big budgets buy. Now I am lending that experience to the team as we build Foresite and Olivia, bringing effective, thoughtful, optimized digital marketing to growing brands.

Olivia
Active 24/7
Olivia
AI Execution

The newest member of the team, and the only one we built ourselves. Olivia is always on, finding where growth is being lost and executing the catalog, content, and search improvements that turn it into revenue, across 130 languages. She works to guardrails our operators and our clients set, and nothing ships outside them.

Our Core Values

What we hold ourselves to.

These four aren't wall art. They decide what we build, how we price it, how we show up with you, and what we say when a number comes in under target.

01

Transparent

We are straightforward about the numbers, the pricing, and the plan. Our results are transparent and true, and we own it when it works and when it doesn't.

02

Performance Engine

We build for performance and speed. Period. We've combined our expertise and technology unlike others, to deliver results and delight customers.

03

Expertise

We bring insight and experience to what we build and how we service our customers. We share that expertise without hesitation.

04

Relentless

We are relentless in the pursuit of our goals and those of our customers. We keep our curiosity to keep learning, and we embed this spirit into every day, every build, and every encounter.

Ready to build profitable revenue?

Bring in a partner who's operated a brand at your stage, and who predicts your next dollar instead of just measuring your last one.

Book a strategy call Explore the platform